Kivi Leroux Miller December 13th, 2006
Why Does Your Organization Need a Blog
- What value is there in providing content more frequently to a particular audience or on a particular topic?
- What projects, issues, staff, or clientele seems particularly well suited for a blog?
- How would a blog fit into larger communications or organizational goals?
Gauging Your Readiness to Blog
23 Questions for Prospective Bloggers - Is a Blog Right for You?
Several Models for Nonprofit Blogging
1) Straight Advocacy: Trying to motivate action and effect change
See Darfur Actions Alerts and Accessible Airwaves in blogroll
2) Letting Supporters Inside: Make personal connections between staff and supporters with behind-the-scenes detail, personal experiences and emotional reflections
See IFAW Animal Rescue, Easter Seals Recreation Camp, Drug-Free America Parent blog, and Greenpeace in blogroll
3) Building Community: Helping volunteers, clients, or other groups come together under your umbrella
See Interplast, ACS Fabulous at 50, and March of Dimes NICU in blogroll
4) News and General Publicity: Getting your public information and news commentary out more quickly in a organized, straightforward way
See ASPCA and Nomination Watch in blogroll
5) Issue Expert / Professional Development: Covering a topic not specifically related to your mission, but of importance to you or your field more generally
See Confessions of a Nonprofit IT Director in blogroll
6) Events Coverage: Promote an event and archive what happened
See National Recycling Coalition and N-TEN in blogroll
7) Internal Reporting: Help keep staff informed about each others’ activities
See article excerpt on Austin Free-Net.
EXERCISE: Go back to your practice blog and write a post about the type of blog you’d like to create.
Kivi Leroux Miller December 13th, 2006
Excerpt from an article in Nonprofit Quarterly, Winter 2003, entitled “What’s a Blog and Why Should Nonprofits Care?”
Ana Sisnett, executive director of Austin Free-Net, a community technology nonprofit discussed the use of blogs by her organization in this article . . .
“When she encouraged her staff to blog about their work, Sisnett recognized another benefit of nonprofit blogging: She could now easily keep up to speed on her staff’s work and the progress of various, concurrent projects. Soon, between the executive director, the technical staff and volunteers, Austin Free-Net had three staff blogs full of updated and archived information that could easily be incorporated into strategic plan updates, VISTA reports, press releases, newsletters and grants. When a colleague, a sponsor or even a journalist needed information about a project or issue, Sisnett could refer the interested party to a blog.
Free-Net’s experiments with staff blogging fit a trend developing in both the nonprofit and for-profit sectors. According to Teresa Crawford, Technical Director at Advocacy Project and a leader in the movement to provide technology assistance to international nonprofits, blogs with an “internal focus” have made it easier for organizations to capture the knowledge of teams and support their collaboration. “Rather than only a linear discussion list for a team,” she points out, “individual and collaborative blogs make it possible to see ties among team members and issues they are working on.”
Kivi Leroux Miller December 13th, 2006
Writers (Bloggers)
- Official or unofficial blogs
- Single or multiple authors
- Inside and outside the nonprofit
- Guest bloggers
Readers (Subscribers)
- Who is your target audience?
- RSS / Feeds - Feedburner.com
- Subscribing via Email - Feedburner.com or Feedblitz.com
- Search Engine Optimization
- Register at Technorati.com
- Use lots of keywords in titles and top of posts
- Pinging
- Other Ways to Publicize Your Blog
- Feed blog headlines to your website and other sites
- Feed blog headlines into your email signature
- Ask related blogs to include you in their blogrolls
- Ask other bloggers to write about your blog
- Include links in press releases, e-newsletters, etc.
- Submit to blog carnivals - BlogCarnival.com
- Submit to directories - NonprofitBlogExchange (see blogroll)
EXERCISE: Go back to your practice blog and write a post that explains who will write and read your blog.
Kivi Leroux Miller December 13th, 2006
How Bloggers Spend Their Time
- Researching posts
- Reading other blogs and commenting on posts
- Drafting posts
- Managing and responding to comments
- Marketing your blog
- See The Blogging Process for one take on the workflow process.
Making Time for Blogging
- Consider it a real part of your job
- Set time aside each day or week to work on your blog
- You can draft multiple posts at one time and schedule them for release throughout the week
Kivi Leroux Miller December 13th, 2006
Hosted v. Installed
- Hosted: Up in minutes, ease of use, may have ads
- Installed: Much more control and customization, search engine benefits, no ads unless you put them there
Pros and Cons of Various Platforms
Kivi Leroux Miller December 13th, 2006
- Answer each other’s questions from this morning - then we’ll go over them.
- Review everyone’s practice blogs and comment on them (if time allows)
- Recommended resources - See blogroll
- Course evaluations (on paper for Duke and on this blog for Kivi)
Kivi Leroux Miller December 13th, 2006
Add any comments you’d like to share with Kivi on today’s course by clicking on the comment link below this message.