E) WHAT: Writing Good Blog Content
Kivi Leroux Miller December 13th, 2006
Writing Style
- Timely
- Personal
- Storytelling
- Chunks of information
- Scannable titles and subheads in posts
Topics
- Organizational news
- News in your field
- What board members, volunteers, donors, and other supporters are doing
- What clients are doing
- Resources
- Tips, how-to’s
- Interviews
- Event summaries
- Status reports
- Reminders
- Connections to what’s in the headlines
- Commentary on what other bloggers are writing
Linking
- Do it liberally
- Give credit when you get leads from other bloggers
- Link back to items you are referring to or commenting on
Fundraising Considerations
- Great, inspiring, moving content will lead to donations
- Prominent “Donate” buttons in sidebar and links at bottom of posts
- Running Google Adsense or other ad networks. See ProBlogger for lots of tips.
- Charity Badges from Network for Good, where your volunteers, etc. can raise money for you on their own blogs
- Blogging for Money by ProBlogger, commercial ways to make money, some of which nonprofits can use
Other Elements
- Podcasting
- Video blogging - YouTube
- Social Bookmarking - Digg, Del.icio.us
Also see Making Blog Content More Valuable to Readers
EXERCISE: Go back to your practice blog and write a post that describes the type of content you would include. What categories might you have? What type of posts?