D) WHO: Blog Writers and Readers
Kivi Leroux Miller December 13th, 2006
Writers (Bloggers)
- Official or unofficial blogs
- Single or multiple authors
- Inside and outside the nonprofit
- Guest bloggers
Readers (Subscribers)
- Who is your target audience?
- RSS / Feeds - Feedburner.com
- Subscribing via Email - Feedburner.com or Feedblitz.com
- Search Engine Optimization
- Register at Technorati.com
- Use lots of keywords in titles and top of posts
- Pinging
- Other Ways to Publicize Your Blog
- Feed blog headlines to your website and other sites
- Feed blog headlines into your email signature
- Ask related blogs to include you in their blogrolls
- Ask other bloggers to write about your blog
- Include links in press releases, e-newsletters, etc.
- Submit to blog carnivals - BlogCarnival.com
- Submit to directories - NonprofitBlogExchange (see blogroll)
EXERCISE: Go back to your practice blog and write a post that explains who will write and read your blog.